With TikTok, Instagram, YouTube, Twitter, the Metaverse and I’m sure some as-of-yet un-invented new addictive type of social media on the rise, it’s hard not to foretell the death of blogging. After all, compared to all of the shiny new dopamine-inducing options, blogging seems, well, outdated. 2000s-esque, in a bad way. Archaic. Irrelevant.
And don’t even get me started on book blogging. Who reads books anymore, anyway? (Apparently not Americans)
Written content, like blog content, and especially book blog content, seems to be on the downtrend lately, ostensibly becoming replaced by other platforms like BookTok, Bookstagram, BookTube, and Book Twitter.
So, is book blogging dying? Are book blogs dead? Are we book bloggers all tech-phobic fossils simply wasting our time?
Why do we even keep writing all book reviews, book recommendation lists, discussion posts, and long literary rambles? No one reads them, do they?
Well, in my personal experience, yes, book blogs don’t seem to get the same attention as book influencers on other platforms. Blogging isn’t as popular as it used to be. It can be harder to get views on a blog, and it’s definitely a different sort of platform than social media.
But that’s okay.
I’ve been blogging for almost two years, and I still don’t want to stop– even though it can seem unrewarding at times. It’s 2022 and believe it or not, book blogging is still my favorite hobby. (Besides regular old reading, of course)
So what does this content medium still have to offer? Here’s why I’m still a book blogger in 2022.
5 Reasons Why I’m Still A Book Blogger in 2022
(Book blogging is dead, but that’s okay.)
1) Blogging is the perfect hobby for people who express themselves best through writing
If you love writing, blogging is a great option.
I’ve been a strongly verbal person for as long as I can remember, and for me, the clearest way I can express myself is through writing.
I love how the thoughts flow from my brain onto the keyboard. I love revising those thoughts into something that sounds halfway decent. I love reading back over my work and accessing it. I love blasting lofi in my earbuds as I type away and lose all track of time. I love the way you can edit and re-edit, making your article into a polished finished product for people to read. I love how I am writing this post at 1:30 AM and it is likely incoherent, but I can come back and improve it later.
I don’t feel quite the same way about making videos or taking photos. I’m always excited to write blog posts… but I don’t feel the same way when I contemplate scrapping my website and switching to TikTok or Instagram. In fact, I hate filming short videos and taking Instagram photos. It’s simply not as fun for me, and I don’t feel the same level of inspiration.
So why switch to a more “lucrative” medium, in terms of engagement, when it doesn’t inspire me? It’s important to remember why you started blogging. When I published my first post, I didn’t expect more than 20 or so people to subscribe. I saw my blog as a kind of online journal, a place to put all of the long tangents it’s not acceptable to go on in real life.
So why switch to a more “lucrative” medium, in terms of engagement, when it doesn’t inspire me? It’s important to remember why you started bloggingTweet
Regardless of the engagement, I’m going to keep blogging because I like it.
2) Blogging is more permanent and is less likely than social media to fluctuate with trends
Blogs have been around since the 1990s, and they’re still relatively alive and well today.
The popular social media platforms of the early 2020s, however, have appeared more recently– and their highs and lows are a little bit more volatile. Take MySpace, for instance– often epitomized as an example of the social media life cycle.
Most social media sites come and go with the trends.
Vine died a couple years ago. YouTube is apparently dying right now, or something (probably all the Grammarly ads)
Your blog, however, will (probably) always be on the Internet, and if you own your domain, it’s under your complete control. Yes, if you’re on a service like WordPress.com, they manage your blog, but it is possible to migrate your site to become custom-hosted.
If your audience is mostly on a site like Instagram or TikTok, however, and something happens to that social media platform– for example, if Trump had succeeded in banning TikTok last year– it would be a lot harder for you to regain your footing. With social media, your account is tied to the service, and this means you could easily be pulled down by a sinking ship.
Blogs, on the other hand, will probably stick around for a while.
I feel like social media is going to be replaced by the metaverse eventually, at the rate we’re going and if the tech bros can be believed, but written content will likely always be around. (At least, I hope it is.)
But I’m relatively optimistic, as writing is a medium that seems to be constant in human history.
Before there were blogs, there were newspapers and journals and books, all things that still exist today. No matter what, I don’t see writing ever going away– and I don’t see the Internet ever going away either.
Before there were blogs, there were newspapers and journals and books, all things that still exist today. No matter what, I don’t see writing ever going away– and I don’t see the Internet ever going away either.Tweet
3) Book blogging allows you to experiment with and intermix different forms of content
On Instagram, your posts are all images. On TikTok, you have a limit for video length. But on your blog, you can include whatever you want on all of your posts. You can embed a tweet or a YouTube video, you can include quote blocks, images, stylized text– it’s all under your control.
You can also customize the organization, color scheme, and layout of your site as much as you want, and no two blogs are the same. I love having the freedom to determine the layout of my site and the pages on it and make my posts easy to find.
There’s a level of independence to book blogging that you don’t really get anywhere else, and that’s one of the reasons it’s such a great hobby.
There’s a level of independence to book blogging that you don’t really get anywhere else, and that’s one of the reasons it’s such a great hobby.Tweet
4) Blogs get search engine traffic, though they aren’t really thought of as influencers
What I see as one of the key differences between blogs and social media nowadays is that bloggers seem to be thought of differently than social media influencers.
If you want to improve your book blog SEO, you have to a) be marginally lucky and b) post stuff that people might be Googling. That’s how your blog will get found on search engines. I get most of my views from search engines currently.
The thing about this is that most of these readers, I’m assuming, only visit my blog once. The majority of Internet users in the 2020s don’t really treat bloggers as they do social media influencers– or at least, I don’t think they do. When you watch a YouTube channel or follow an Instagram account, you feel pretty connected to the creator as a person. It’s oftentimes about personality, and blogs don’t really have this trait.
So the question is: do you want to be an influencer? Or are you fine with being a writer, content to post stuff that maybe someone will find on Google and read while they’re browsing the Internet for fun?
And I’m fine with being a faceless article-writer. It’s really all right.
5) The book blogging community is great and still going strong.
Though I gave this post a rather clickbait title, the book blogging community is still going. On WordPress there are a ton of book bloggers to read, and everyone here is nice. (It’s definitely a notch less toxic than Book Twitter, and Bookstagram, that’s for sure)
And as long as there are book bloggers, we might as well continue book blogging. Right? I mean, besides search engines, the majority of my reviews come from fellow bloggers– and I’ve had so many interesting discussions about books and reading and literature with people from all around the world. The blogging community is one of the biggest reasons I love blogging so much.
I credit book blogging with teaching me more about the world and about my beliefs than any other hobby I’ve ever had, and I don’t see any reason to stop.
I credit book blogging with teaching me more about the world and about my beliefs than any other hobby I’ve ever had, and I don’t see any reason to stop.Tweet
So, what about you? If you’re a book blogger, why do you do it? What’s your favorite part about blogging, and do you ever see yourself stopping or changing platforms? Why or why not? Feel free to leave a comment!
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